Sell the damn hat!
While watching the news, I wondered why the President was wearing a baseball cap with USA on it with a suit. It’s well known that Trump doesn’t know how to dress himself, his suits don’t’ fit, his tie dangles long past his tie, his golf attire is ill-fitting and you would think a man worth Billions of dollars could get clothing that fits properly and doesn’t look like he ordered it from the Sears catalog in the 70’s and figured it was classy then, so it’s classy now.
But the Ball cap.
A quick trip to his website shows the reason he wears it. He has all three of the styles he’s been on the news this week for are available for the low, low price of $40, plus shipping and handling. And remember, it’s America First, except when it comes to making his merch, which is quietly made in China (like those MAGA hats). Much like a Kardashian or some other “Instagram star”, he wears the new merch as a way to get people to BUY BUY BUY!
Just like when his important press conferences were sales pitches for his crappy hotel in DC or his even more crappy gold course in Scotland, the carnival barker in him always takes precedent over anything else.
He couldn’t find rubble to stand on, so he climbed a ladder to try to get his “Bush with a bullhorn” moment in Houston. Why? Because it turned around Bush’s image from the early days after 9/11, when he sat stunned and not knowing what to do when informed of the attack, or flying here and there in the aftermath, freaking people out that he kept being shuttled from city to city.
However, as most people who do marketing instead of caring, he flew in, got the photos and flew out, not talking to a single victim. Saturday will be the typical Trump “do over” where he will try to get over his hatred of poor people to be seen with a few of them. Maybe. But only if they’ve been cleaned up and look good on TV, but we know that is all he cares about.
We’ll also see that hat every time he’s on TV if he can squeeze it in. Them $40 baseball caps don’t sell themselves, so just like other celebrities, eh has to push the brand, because they brand is all that matters.